A Scandinavian design label born out of love for all shades of neutrals. Established in 2021 by designer PetroNella Edwardzon, selling custom-made dresses & original art. Every piece is designed & sustainably handmade in Stockholm based atelier.
Our mission is to create beautiful pieces that inspire you to live your beautiful life. All our designs have been named after affirmations - positive statements to remind you every day how beautiful life is, & how beautiful you are.
PERFECT FIT GUARANTEE
One size only - yours! All pieces are custom-made to your personal measurements for comfort, uniqueness & a beautiful, perfect fit. Your dress is exclusively made for you, handmade once ordered. We only accept a few orders per month, therefor all the dresses are limited editions. We all know how a gorgeous dress that doesn't feel good can ruin the moment. We offer design & personalized fit to make you feel & become your best self & with our perfect fit guarantee we make sure the fit is perfect!